A glacier in Svalbard seen from the air, its crevasses running between snow-covered mountains
A Defender rally car on the crest of a sand dune near Erfoud, Morocco, with two crew beside it
Snow-covered peaks in Svalbard seen through the open door of a tent, guy lines in the foreground

Built for the work between brand and story.

78.47° N / 13.63° E — Svalbard

The creative home for the outdoors.
We help clients identify what the work actually needs, connect the strategic and creative decisions, and carry that thinking consistently through design, digital, campaigns, content and production.

■01 — The studio
Field to story

A creative studio that explores brand, product and story through strategy and design, digital systems, campaigns, film & photography.

■02 — Selected work
■03 — Where we come in
Four starting points

With you for the whole journey. Projects usually start in one of four places.

00Why base camp

Every route starts here.

Base camp is where the ground gets read, the plan gets made and the team gets ready. It’s also where everyone comes back to, with what they found and the story of how they got there.

01River canyon

A change of direction

The business has moved on and the brand hasn’t caught up. We find what’s true and rebuild around it.

See Glo Fenestration →
02Mountain

A new venture

A name, a brand and a way to sell, from the first conversation to the first booking.

See Beyond North →
03Desert

Complex ground

Specialist work that has to land with investors, ministers or the public, made clear without losing its depth.

See Securing Frontier Minerals →
04Polar plateau

The whole route

Strategy, design and build in one place, then support once it’s live, so nothing gets lost between teams.

See PKF Members’ portal →
05Back at base camp

Every route comes back.

That’s the studio: the place the work leaves from, and where the stories come home to be told.

■05 — The outdoors
Brands · people · places

The creative home for the outdoors.

Expedition brands, guides, film-makers and the people who go furthest. Brand, digital, film and field production, built for real conditions.

Brands we’ve worked with
The North Face
Creative
Arc’teryx
Brand storytelling
Shackleton
Brand strategy · production
Shackleton × Defender
Creative · production
66°North
Film · stills
Montane
Creative
The Explorers Club
Partnership
Arksen
Creative
Expedition Studios
Brand · website
Lofoten Ski Lodge
Website
Spring PR
Brand · website
Field logScoresby Sound 70.73° NSvalbard 78.22° NLofoten 68.21° NCaithness 58.65° NMorocco
■06 — How we work
01 — 05

How we work. From understanding the ground to supporting the journey.

01

Understand the ground

Research, context, audience, commercial need and the systems already in place.

02

Define the direction

Positioning, structure, messaging, the creative route and the technical plan.

03

Build the system

Design, Webflow, campaign assets, content frameworks and production plans.

04

Create the story

Film, photography, editorial, launch assets, PR and social extensions.

05

Support the journey

Retainers, iteration, performance reviews and ongoing creative direction.

■07 — Clients
Selected clients and collaborators

Parliamentary Knowledge Foundation / APPG for the Polar Regions / Alma Risk / Securing Frontier Minerals / MEILI Vodka / LUCA Developments / Grammar Productions / Spring PR / Polish Interior / Glo Fenestration / The Turner Twins / Borough Farm