Toby Roney
A portfolio for an adventure photographer and filmmaker, with stills and motion side by side.
Stills and motion, side by side.
Overview
Toby Roney photographs and films adventure, travel and outdoor brands from Cambridgeshire. Base Camp designed and built his portfolio in Webflow and has kept it moving since 2023.
Outcome
Live on tobyroney.com since January 2024, with Toby adding his own workshops and showreel since.
Challenge
Toby’s work runs from personal expeditions to commercial shoots for outdoor brands, in stills and in film. The site had to show that range without becoming a dump of everything, and be easy for him to keep current.
Role
- Structure and design.
- A Webflow build with collections for stills, motion, workshops and categories.
- A filterable portfolio: all, personal and commercial.
- Separate stills and motion galleries, with a showreel.
- Workshop and talks pages, newsletter sign-up and legal pages.
- Search titles and descriptions.
- Ongoing changes through to 2026.
Approach
The homepage is simple: his name, “Photographer / Filmmaker” and a Watch Showreel button. Behind it sit some 35 projects, from the Matterhorn with Ed Jackson and Flash Pack in Kenya to Land Rover in Norway and South America with Levison Wood, each a page he can add himself.
Workshops have their own pages, so the site sells his teaching as well as his commissions.
01 — Challenge
Toby’s work runs from personal expeditions to commercial shoots for outdoor brands, in stills and in film. The site had to show that range without becoming a dump of everything, and be easy for him to keep current.
02 — Role
- Structure and design.
- A Webflow build with collections for stills, motion, workshops and categories.
- A filterable portfolio: all, personal and commercial.
- Separate stills and motion galleries, with a showreel.
- Workshop and talks pages, newsletter sign-up and legal pages.
- Search titles and descriptions.
- Ongoing changes through to 2026.
03 — Approach
The homepage is simple: his name, “Photographer / Filmmaker” and a Watch Showreel button. Behind it sit some 35 projects, from the Matterhorn with Ed Jackson and Flash Pack in Kenya to Land Rover in Norway and South America with Levison Wood, each a page he can add himself.
Workshops have their own pages, so the site sells his teaching as well as his commissions.
Identity
04 — Outcome
Live on tobyroney.com since January 2024. Toby has since added a Morocco photography workshop and a 2025 showreel himself. In 2026 Base Camp built Burnt Orange, his studio site, alongside it.
Credits
Project Description
Toby Roney photographs and films adventure, travel and outdoor brands from Cambridgeshire. Base Camp designed and built his portfolio in Webflow and has kept it moving since 2023.
Client
Toby Roney — Website
Date
2023–2026
Services
Website Design / Webflow / CMS
Sector
Adventure photography & film
The work. What we did, and what it changed.
Toby’s work runs from personal expeditions to commercial shoots for outdoor brands, in stills and in film. The site had to show that range without becoming a dump of everything, and be easy for him to keep current.
- Structure and design.
- A Webflow build with collections for stills, motion, workshops and categories.
- A filterable portfolio: all, personal and commercial.
- Separate stills and motion galleries, with a showreel.
- Workshop and talks pages, newsletter sign-up and legal pages.
- Search titles and descriptions.
- Ongoing changes through to 2026.
The homepage is simple: his name, “Photographer / Filmmaker” and a Watch Showreel button. Behind it sit some 35 projects, from the Matterhorn with Ed Jackson and Flash Pack in Kenya to Land Rover in Norway and South America with Levison Wood, each a page he can add himself.
Workshops have their own pages, so the site sells his teaching as well as his commissions.
Live on tobyroney.com since January 2024. Toby has since added a Morocco photography workshop and a 2025 showreel himself. In 2026 Base Camp built Burnt Orange, his studio site, alongside it.
Stills and motion, side by side.
“The work wasn't just about making it look better — it was about building a clearer relationship between product, story and experience.”
Related Work — More from the studio. Selected projects where brand, design, and performance move as one.
Shackleton × Defender — Rally Partnership
Partnership Strategy / Concept / Production / Creative Direction
Shackleton — Made to Move
Campaign Concept / Production / Talent / Creative Direction
Shackleton — The Exploration System
Brand Strategy / Product Strategy / System Design / Creative Direction
