A strategic product and navigation system built around expedition life and the explorer’s journey.
Client
Shackleton
Year
2026
Sector
Services
Product Strategy / System Design / Content Strategy / Deck Design
In short
Overview
The work reframed Shackleton’s product offer through a more ownable system of exploration. It covered the strategic logic, customer journey, website application, navigation implications and external-facing explanation of how the system could help structure product, story and commerce.
Outcome
01 — Challenge
02 — Role
03 — Approach
Identity
Project Description
The work reframed Shackleton’s product offer through a more ownable system of exploration. It covered the strategic logic, customer journey, website application, navigation implications and external-facing explanation of how the system could help structure product, story and commerce.
Client
Shackleton — Exploration System
Date
2026
Services
Product Strategy / System Design / Content Strategy / Deck Design
Sector
The work. What we did, and what it changed.
The challenge
The role
The system
The outcome
“The work wasn't just about making it look better — it was about building a clearer relationship between product, story and experience.”
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Shackleton — The Exploration System
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