Alma Risk
Identity, website and search for a London security and risk consultancy, and the platform for a growing group.
One platform for a growing group.
Overview
Alma Risk is a UK-based security and risk consultancy working globally. Base Camp built its identity and website in 2024 and has grown the platform with it since: a multi-page restructure, a technical SEO overhaul and sister sites for the wider Alma group.
Outcome
The audit took the site’s critical errors to zero, and led to sites for the group’s sister businesses.
Challenge
Alma needed to look established from its first day and explain a broad service offer clearly, in a sector where clients expect discretion.
The first site was a single page. As the business grew, it had to become a platform that could carry capabilities, services and articles, and later a group of sister companies.
Role
- Visual identity and guidelines, 2024.
- Webflow design and build.
- An article system with share images for LinkedIn, 2025.
- A restructure from one page to a full site: Method, Company, Team, and CMS-driven Capabilities and Services, 2025.
- A technical SEO audit and fix: redirects, sitemap, metadata, structured data and an llms.txt file, 2026.
- Call booking, analytics and consent moved into Google Tag Manager, 2026.
- Print: a capability brochure, a private-client brochure, business cards and a proposal template.
Approach
The mark is a roundel: a sun with a mountain set into it in vertical lines. It sits on a near-black ground with a single green accent, and General Sans carries everything from headlines to reports.
The site is built around six capabilities, with services held in the CMS so the team can add and adjust them without a rebuild. An Alma Group menu links the sister businesses, each on its own site.
Identity
The palette in full.
01 — Challenge
Alma needed to look established from its first day and explain a broad service offer clearly, in a sector where clients expect discretion.
The first site was a single page. As the business grew, it had to become a platform that could carry capabilities, services and articles, and later a group of sister companies.
02 — Role
- Visual identity and guidelines, 2024.
- Webflow design and build.
- An article system with share images for LinkedIn, 2025.
- A restructure from one page to a full site: Method, Company, Team, and CMS-driven Capabilities and Services, 2025.
- A technical SEO audit and fix: redirects, sitemap, metadata, structured data and an llms.txt file, 2026.
- Call booking, analytics and consent moved into Google Tag Manager, 2026.
- Print: a capability brochure, a private-client brochure, business cards and a proposal template.
03 — Approach
The mark is a roundel: a sun with a mountain set into it in vertical lines. It sits on a near-black ground with a single green accent, and General Sans carries everything from headlines to reports.
The site is built around six capabilities, with services held in the CMS so the team can add and adjust them without a rebuild. An Alma Group menu links the sister businesses, each on its own site.
Identity
04 — Outcome
The audit took the site’s critical errors to zero. Alongside it, Base Camp has built sites for the group’s sister businesses, including Apex GSS and Sapient Insight.
Credits
Project Description
Alma Risk is a UK-based security and risk consultancy working globally. Base Camp built its identity and website in 2024 and has grown the platform with it since: a multi-page restructure, a technical SEO overhaul and sister sites for the wider Alma group.
Client
Alma Risk — Brand & Website
Date
2024–2026
Services
Identity / Guidelines / Website Design / Webflow / SEO
Sector
Security / Risk consultancy
The work. What we did, and what it changed.
Alma needed to look established from its first day and explain a broad service offer clearly, in a sector where clients expect discretion.
The first site was a single page. As the business grew, it had to become a platform that could carry capabilities, services and articles, and later a group of sister companies.
- Visual identity and guidelines, 2024.
- Webflow design and build.
- An article system with share images for LinkedIn, 2025.
- A restructure from one page to a full site: Method, Company, Team, and CMS-driven Capabilities and Services, 2025.
- A technical SEO audit and fix: redirects, sitemap, metadata, structured data and an llms.txt file, 2026.
- Call booking, analytics and consent moved into Google Tag Manager, 2026.
- Print: a capability brochure, a private-client brochure, business cards and a proposal template.
The mark is a roundel: a sun with a mountain set into it in vertical lines. It sits on a near-black ground with a single green accent, and General Sans carries everything from headlines to reports.
The site is built around six capabilities, with services held in the CMS so the team can add and adjust them without a rebuild. An Alma Group menu links the sister businesses, each on its own site.
The audit took the site’s critical errors to zero. Alongside it, Base Camp has built sites for the group’s sister businesses, including Apex GSS and Sapient Insight.
One platform for a growing group.
“The work wasn't just about making it look better — it was about building a clearer relationship between product, story and experience.”
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