66°North
A winter journey into Iceland’s interior, in search of the season itself.
We went in search of winter, and we really found it.
Overview
In Search of Winter follows Lucy Shepherd and 66°North’s Siggi Bjarni Sveinsson into the Icelandic Highlands in the depth of winter. Base Camp proposed the expedition, then filmed, produced and edited the film, stills and reels for 66°North.
Outcome
Released on 66°North’s YouTube channel in March 2024. It led to a second film for the brand, True North.
Challenge
The proposal was simple: go looking for real winter in Iceland’s interior, with people who know it, and let the kit prove itself along the way.
Role
- Concept and expedition proposal, 2022.
- Logistics and production for a week in the Highlands around Landmannalaugar.
- Filming, photography and edit.
- A 21-minute film, with English and Icelandic subtitles.
- More than 30 photographs and 10 reels.
- Launch and press planning with Lucy.
The road in
The film starts on the road and stays honest about it: a long drive in the dark, then snow, then a car that won’t go any further.
Pulled, not driven
Past the car, everything went on sledges. In flat light the horizon disappears, and two people are the only thing in the frame.
Base camp
Camp was pitched in the snow and became the film’s still point: the place the light changed around, from blue hour to the aurora.
Under the ice
Inside the ice cave everything turns blue, except the head torches and the orange.
Steep ground
Axes, crampons and a slope that doesn’t flatten out. The kit is shown working, not posed.
After dark
Winter days in the Highlands are short. The shooting carried on after dark, by head torch.
In their own words
The film closes on Lucy and Siggi in their own words. An ode to Icelandic winter.
01 — Challenge
The proposal was simple: go looking for real winter in Iceland’s interior, with people who know it, and let the kit prove itself along the way.
02 — Role
- Concept and expedition proposal, 2022.
- Logistics and production for a week in the Highlands around Landmannalaugar.
- Filming, photography and edit.
- A 21-minute film, with English and Icelandic subtitles.
- More than 30 photographs and 10 reels.
- Launch and press planning with Lucy.
03 — Approach
The film moves from the road to the camp to the cold: a stuck car, a base camp pitched in the snow, an ice cave, steep ground and long nights by head torch, before it closes on Lucy and Siggi in their own words. An ode to Icelandic winter.
Identity
04 — Outcome
Released on 66°North’s YouTube channel in March 2024. It led to a second film for the brand, True North, shot in Svalbard in 2025.
Credits
Project Description
In Search of Winter follows Lucy Shepherd and 66°North’s Siggi Bjarni Sveinsson into the Icelandic Highlands in the depth of winter. Base Camp proposed the expedition, then filmed, produced and edited the film, stills and reels for 66°North.
Client
66°North — In Search of Winter
Date
2023–2024
Services
Concept / Expedition Production / Film / Photography / Edit
Sector
Outdoor apparel
The work. What we did, and what it changed.
The proposal was simple: go looking for real winter in Iceland’s interior, with people who know it, and let the kit prove itself along the way.
- Concept and expedition proposal, 2022.
- Logistics and production for a week in the Highlands around Landmannalaugar.
- Filming, photography and edit.
- A 21-minute film, with English and Icelandic subtitles.
- More than 30 photographs and 10 reels.
- Launch and press planning with Lucy.
The film moves from the road to the camp to the cold: a stuck car, a base camp pitched in the snow, an ice cave, steep ground and long nights by head torch, before it closes on Lucy and Siggi in their own words. An ode to Icelandic winter.
Released on 66°North’s YouTube channel in March 2024. It led to a second film for the brand, True North, shot in Svalbard in 2025.
We went in search of winter, and we really found it.
“The work wasn't just about making it look better — it was about building a clearer relationship between product, story and experience.”
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